5 Secrets of Businesses That Have Happy Customers

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5 Secrets of Businesses That Have Happy Customers

Every day we come across businesses that are arrogant enough to think that simply because they sell a unique product or because they are the biggest player in the market they do not need to treat their customers with utmost respect. Eventually these companies end up losing precious customers. On the other hand, there are businesses that are genuinely unaware of the ways in which customers are to be treated, which means that they fail to take care of their customers appropriately and hence end up losing business. Businesses which fall in the latter category need to make sure that they put into practice some of the most effective customer services techniques, making sure that their customers are always happy in doing business with them.

Value Your Long Term Customers

A business needs to build up a customer base over several years in order to make the operation successful. In order to build up this base, there needs to be a constant stream of new and loyal customers. There are plenty of ways in which you can show your gratitude to the long term customers. One of the most well-known methods of doing so is by giving them certain rewards for which new customers might not qualify. Additionally, you can provide  your loyal customers with even more rewards for referrals that they provide you with in the future, as this encourages them to continue to spread the word about your company. These rewards make your long-term customers feel welcomed and appreciated, which goes a long way in the business world today.

Respect Your Customers’ Time

No customer wants to waste a substantial amount of time in waiting for anything. Whether it is for a table at a restaurant, their turn with the doctor, or their turn for a fitting room, time is money today. You can avoid unhappy customers if you manage your waitlist and reservations with an automated system. Let your customers know up front what the wait time is but then give them the opportunity to leave and still be notified of their turn in line through the use of the system and their smartphone. This gives customers some leeway with the use of their time while ensuring that they do not patronize one of your competitors.

Interact With Your Customers

No customer likes to do business with a faceless, cold and aloof organization that simply goes about its business with clockwork precision. Even if the service is great, there is alwaysthat little something that seems to be missing. This is the reason why there should be meaningful interaction with the customers in order to make them feel that they are indeed dealing with an organization that cares. The best way to accomplish that these days is by having a strong social media presence by way of which the company can interact with customers in a funny and informal way. There are many ways you can do this including the use of valuable content, videos, and images, each of which portray an important message to your customers. Needless to say, such a step can only lead to happier customers who would only be willing to do more business with the company in question.

Diversify the Customer Services Department

Nowadays, people do not always like to get on the phone when they want to reach someone in the customer service department of a company. In addition, more often than not they prefer non-voice options like chat, text, social media or even e-mail. In order to facilitate that, you should ensure that you have the necessary non-voice options in place so that customers never hesitate to get in touch even for the slightest of issues. Whether you provide easy access to contact you on the internet or you offer a 24-7 voicemail system, a robust customer service department will almost certainly lead to a better customer experience.

Create a User Friendly Website

In today’s world, most customers get their information online before shopping in-store. This means that if you do not have a user friendly website, you could be losing a large amount of potential business. In addition, a properly designed website helps customers easily located contact information that allows them to call you to learn more about your company or even to resolve a problem that they are having with your products or services. Overall, a professionally created website helps customers find your company, learn about it, and have a way to easily contact you.

If an organization values its customers but does not know exactly how to go about making them happy, so that they keep coming back then he should adopt the 5 measures listed here.

Keep those customers 🙂 !

-Lisa

7 Tips to Creating a Memorable Slogan

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7 Tips to Creating a Memorable Slogan

What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post, the top four most recalled slogans are:

  • Just do it! (Nike)
  • I’m lovin’ it (McDonald’s)
  • Have it your way (Burger King)
  • Melts in your mouth, not in your hand (M&Ms)

To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing:

1. Keep it short and simple

If Las Vegas had tried to use “Whatever you do while you’re in Las Vegas, Stays in Las Vegas” instead of “What Happens Here, Stays Here” it might never have caught on as one of the most popular slogans of all time. Keep your slogan under 9 or 10 words.

2. Be consistent

Consistent branding is key whether you’re a small business or a household name. Make sure your slogan complements your existing logo, company name and projected image. For example, withPro Carpet Care’s slogan, “Your Greener Cleaner” they streamline their earth-friendly branding with a leaf logo. The color green is used in their website design and marketing materials.

3. Focus on what makes you different

Figure out what your unique selling proposition is and use it. Is your delivery business done with a fleet of electric cars? Does your dental practice cater to those with high anxiety? Crossoak Family Dentistry uses the slogan “We cater to cowards” with a big chicken on its website. Incorporate what makes you special into your slogan if possible.

4. Make it timeless

Verizon had a good run with, “Can you hear me now?” but it was only a matter of time before technology made all cell phone calls clear. You have to change with the times, but when you’re working on a slogan you want to think of its longevity. References to technology or phrases like “the only” are risky. Choose wording that can stand the test of time.

5. Ensure it can stand-alone1

Lumberjack’s Restaurant’s “Where the BIG BOYS eat!” tell you about the target persona that you can probably figure out the business with no other hints. You want a slogan that tells your audience what your business is without any additional information.

6. Consider your target market

You’ll also need to consider if your customers are local, national or international. While some locals get Philadelphia’s new slogan, “PHL: Here for the Making,” it may have left tourists scratching their heads. The phased-out Wendy’s slogan, “It’s better here” sounds better suited to a “shop local” campaign than a national fast food chain. Make sure your slogan is clear to your target market.

If you sell to other countries, keep in mind that translating your slogan to another language can significantly change the meaning. When KFC launched in China, their “finger lickin’ good” slogan translated to the unfortunately less appetizing, “eat your fingers off.”

7. Get input

Being creative is a tough job, but there are ways to avoid going it alone. Use Facebook’s poll feature to get opinions from your followers. Use Twitter to host a slogan contest with a designated hashtag to track entries. Or consider some free tagline generators, like Sloganizer.net, Procato.com or SloganGenerator.co, to get your brain warmed up.

What are some of your favorite slogans?

-Lisa

Get to Know Henri Bonan – Founder of The HB Group

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Henri and SuZan Bonan

 

Get to know Henri Bonan, the Founder of The HB Group! 

What were you doing prior to starting The HB Group?

I attended Brigham Young University and received a Bachelors Degree in Communications. I dreamed of buying TV stations, I worked on air and radio sales. While at BYU, I was moving from Provo to Salt Lake City, I blew a disc out of my back by lifting a 100 lb Pioneer amp. After I had surgery one day I was laying there, and it hit me that I wasn’t interested in being the top in radio anymore. I was head hunted for a job with a local employee recognition company and started working there in the early 80’s. I had a piece of garbage car. I would park blocks away so it would’t affect my chances at work. They were very high brow, and probably wouldn’t appreciate a 65 old cutlass convertible, with no top and all rusted out..the perfect college car!

 

What Made You Want to Start a Career in the Import/Export Business?

I was dropping by some businesses in 1985. I had been thinking about how to be more competitive. Buying domestically didn’t set me apart. I saw a cotton bag on the floor at a company, he threw it at me and I saw a made in China tag, my mind started to turn. The president asked if I could get 7500-10000 bags every 2 months and asked if I could get them for a certain price point. I then contacted another local company and they asked the same if I could get them jogging suits at half the price. If so, they would cut me a check for half the order. In the Fall of ’85, no one ever went to China back then. I was one of the first. Every business I looked at were short Chinese. I was very intimidated even though I towered over everyone. I had no idea of what I was doing. Once I purchased my first order for my first company, it opened many doors.  The HB Group was then born. It was an interesting experience. I called the Chinese consulate in SF first, and they reached out and made appointments. I flew to China blind not knowing what to expect. Everything began to move quickly after that first visit.

Biggest ups and downs
At the time of 9/11 there was a game change. We lost millions in with the Olympics business since there was extreme security risk with terrorism. Everyone we shipped to shipped back. They were worried there would be no games and no way to sell their merchandise. This was after we shipped and billed based on our PO’s from them.
Biggest ups is selling to a new company. Every time a new company trusts us to do their programs, it reminds me of why I started. I love helping people reach their goals and provide excellent products at good prices and great service..it rejuvenates me!


What advice do you give to anyone wanting to venture in the import/export field and also in starting their own business?

Just know what you’re doing and do your homework prior. In venturing in the import/export business, your company hangs on the economy of the world. Some countries dislike each other like China  importing to Japan. Know your facts before setting up shop. But be passionate..that’s what pushes you. Even if you make mistakes, push forward and have a great attitude. You can make it. It also doesn’t hurt to have a great relationship with a good freight forwarder!

Little known unique facts about yourself – hobbies, what you like to do in spare time
I was born and lived in Sweden. Moved to California, then Utah. I can’t play golf anymore unfortunately due to multiple surgeries. I’m a closet rock star! I was the lead singer in a rock band for 7 years. I own another company, a music entertainment company, Airus Music Group where I manage Swedish bands. With my second venture now that I’m older, I can live vicariously through them! 

Favorite trip you have been on 
Best trip was this last Fall of 2014 with my wife to Italy, Greece, Turkey and Croatia. It was an amazing experience. So many story book scenes. It was like being in a Disney movie everywhere you looked. Truly a trip of a lifetime.
Your Personal Life
My wife told me she would give me sons, strong and tall , however five daughters later, I wouldn’t trade a thing. They are wonderful girls and I have loved every minute watching them grow and going to all their activities.  I’ll admit there were times with all the estrogen, I had to go watch a man’s movie just to get my head straight! But it’s been so fun. Now they have given me wonderful grandchildren, makes it all worth it! Life is truly a journey.