7 Tips to Creating a Memorable Slogan

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7 Tips to Creating a Memorable Slogan

What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post, the top four most recalled slogans are:

  • Just do it! (Nike)
  • I’m lovin’ it (McDonald’s)
  • Have it your way (Burger King)
  • Melts in your mouth, not in your hand (M&Ms)

To help you create a memorable slogan for your business, here are seven tips to get your creative juices flowing:

1. Keep it short and simple

If Las Vegas had tried to use “Whatever you do while you’re in Las Vegas, Stays in Las Vegas” instead of “What Happens Here, Stays Here” it might never have caught on as one of the most popular slogans of all time. Keep your slogan under 9 or 10 words.

2. Be consistent

Consistent branding is key whether you’re a small business or a household name. Make sure your slogan complements your existing logo, company name and projected image. For example, withPro Carpet Care’s slogan, “Your Greener Cleaner” they streamline their earth-friendly branding with a leaf logo. The color green is used in their website design and marketing materials.

3. Focus on what makes you different

Figure out what your unique selling proposition is and use it. Is your delivery business done with a fleet of electric cars? Does your dental practice cater to those with high anxiety? Crossoak Family Dentistry uses the slogan “We cater to cowards” with a big chicken on its website. Incorporate what makes you special into your slogan if possible.

4. Make it timeless

Verizon had a good run with, “Can you hear me now?” but it was only a matter of time before technology made all cell phone calls clear. You have to change with the times, but when you’re working on a slogan you want to think of its longevity. References to technology or phrases like “the only” are risky. Choose wording that can stand the test of time.

5. Ensure it can stand-alone1

Lumberjack’s Restaurant’s “Where the BIG BOYS eat!” tell you about the target persona that you can probably figure out the business with no other hints. You want a slogan that tells your audience what your business is without any additional information.

6. Consider your target market

You’ll also need to consider if your customers are local, national or international. While some locals get Philadelphia’s new slogan, “PHL: Here for the Making,” it may have left tourists scratching their heads. The phased-out Wendy’s slogan, “It’s better here” sounds better suited to a “shop local” campaign than a national fast food chain. Make sure your slogan is clear to your target market.

If you sell to other countries, keep in mind that translating your slogan to another language can significantly change the meaning. When KFC launched in China, their “finger lickin’ good” slogan translated to the unfortunately less appetizing, “eat your fingers off.”

7. Get input

Being creative is a tough job, but there are ways to avoid going it alone. Use Facebook’s poll feature to get opinions from your followers. Use Twitter to host a slogan contest with a designated hashtag to track entries. Or consider some free tagline generators, like Sloganizer.net, Procato.com or SloganGenerator.co, to get your brain warmed up.

What are some of your favorite slogans?

-Lisa

Why You Should Start Offering Employee Service Awards

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serviceawardhbgroup

 

Employee Services awards are a way to congratulate your staff for reaching certain milestones or achievements, such as years worked or completing specific goals. Fostering a culture of appreciation with awards and gifts are shown to have a significant impact on overall business and boost employee morale. 

Retaining quality employees should always be a priority to any business, and congratulating them with a service award is a great way to let them know that you appreciate their hard work and dedication.

Even in harsher economies, key employees will often have other choices for employment and will most likely have an opportunity to choose between staying with your company or making a change, so satisfaction in the workplace is key to gaining their loyalty. We all know the hiring process can be stressful and time consuming, so maintaining longevity can cut down on this process and avoid the costs of turnover.

Increased employee morale is another benefit of providing service awards. If an employee feels underappreciated, their feelings toward the company can sour and even affect productivity, which is why high turnover companies opt to start an employee service award program. Awards for achievements can motivate employees and give extra incentive to meet certain goals and objectives.

There is also a lot of versatility when creating an employee service award program; you don’t always have to go with typical plaques or trophies, often times companies will create a catalog of company branded items that an employee can choose from or even give the employee freedom to find their own gift. This option lets employee receive a gift that they will get enjoyment from since it’s tailored to their interests.

Let The HB Group help you out, browse our store for endless ideas! http://thehbgroup.espwebsite.com/

 

-Lisa

Get to Know Henri Bonan – Founder of The HB Group

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Henri and SuZan Bonan

 

Get to know Henri Bonan, the Founder of The HB Group! 

What were you doing prior to starting The HB Group?

I attended Brigham Young University and received a Bachelors Degree in Communications. I dreamed of buying TV stations, I worked on air and radio sales. While at BYU, I was moving from Provo to Salt Lake City, I blew a disc out of my back by lifting a 100 lb Pioneer amp. After I had surgery one day I was laying there, and it hit me that I wasn’t interested in being the top in radio anymore. I was head hunted for a job with a local employee recognition company and started working there in the early 80’s. I had a piece of garbage car. I would park blocks away so it would’t affect my chances at work. They were very high brow, and probably wouldn’t appreciate a 65 old cutlass convertible, with no top and all rusted out..the perfect college car!

 

What Made You Want to Start a Career in the Import/Export Business?

I was dropping by some businesses in 1985. I had been thinking about how to be more competitive. Buying domestically didn’t set me apart. I saw a cotton bag on the floor at a company, he threw it at me and I saw a made in China tag, my mind started to turn. The president asked if I could get 7500-10000 bags every 2 months and asked if I could get them for a certain price point. I then contacted another local company and they asked the same if I could get them jogging suits at half the price. If so, they would cut me a check for half the order. In the Fall of ’85, no one ever went to China back then. I was one of the first. Every business I looked at were short Chinese. I was very intimidated even though I towered over everyone. I had no idea of what I was doing. Once I purchased my first order for my first company, it opened many doors.  The HB Group was then born. It was an interesting experience. I called the Chinese consulate in SF first, and they reached out and made appointments. I flew to China blind not knowing what to expect. Everything began to move quickly after that first visit.

Biggest ups and downs
At the time of 9/11 there was a game change. We lost millions in with the Olympics business since there was extreme security risk with terrorism. Everyone we shipped to shipped back. They were worried there would be no games and no way to sell their merchandise. This was after we shipped and billed based on our PO’s from them.
Biggest ups is selling to a new company. Every time a new company trusts us to do their programs, it reminds me of why I started. I love helping people reach their goals and provide excellent products at good prices and great service..it rejuvenates me!


What advice do you give to anyone wanting to venture in the import/export field and also in starting their own business?

Just know what you’re doing and do your homework prior. In venturing in the import/export business, your company hangs on the economy of the world. Some countries dislike each other like China  importing to Japan. Know your facts before setting up shop. But be passionate..that’s what pushes you. Even if you make mistakes, push forward and have a great attitude. You can make it. It also doesn’t hurt to have a great relationship with a good freight forwarder!

Little known unique facts about yourself – hobbies, what you like to do in spare time
I was born and lived in Sweden. Moved to California, then Utah. I can’t play golf anymore unfortunately due to multiple surgeries. I’m a closet rock star! I was the lead singer in a rock band for 7 years. I own another company, a music entertainment company, Airus Music Group where I manage Swedish bands. With my second venture now that I’m older, I can live vicariously through them! 

Favorite trip you have been on 
Best trip was this last Fall of 2014 with my wife to Italy, Greece, Turkey and Croatia. It was an amazing experience. So many story book scenes. It was like being in a Disney movie everywhere you looked. Truly a trip of a lifetime.
Your Personal Life
My wife told me she would give me sons, strong and tall , however five daughters later, I wouldn’t trade a thing. They are wonderful girls and I have loved every minute watching them grow and going to all their activities.  I’ll admit there were times with all the estrogen, I had to go watch a man’s movie just to get my head straight! But it’s been so fun. Now they have given me wonderful grandchildren, makes it all worth it! Life is truly a journey.

9 Ways Promotional Products WORK for Your Business

By | Blog

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How do you get your business marketed efficiently and create brand awareness?

We’ve all heard that phrase “you have to spend money to make money” haven’t we? But what, exactly, are we supposed to be spending our money on?

I’ll tell you what.. Promotional Products!

They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not?

If you’re new to the idea of promotional products, I understand that you might be hesitant. Despite any fears you may have, I strongly urge you to continue reading and discover just what quality promotional items can do for your company.

1.) Opening Lines of Communication

The law of reciprocity: Give, and you shall receive.

More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you.

L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture.

Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to “break the ice” and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say.

2.) Drawing Attention

“Hey, Hey! Look at ME!”

Everyone wants to be the popular table at the trade-show, am I right? We all want attention for our companies and our brands and promotional products are a great way to attract that attention!

There is no more powerful word in the field of marketing than the word “FREE”, so why not offer free stuff? You now know how promotional products can help open lines of communication, but they can also get people to you all on their own!

Your trade-show booth can only be viewed from so far away, so how do you reach people all the way on the other side of the convention center?

Easy! Send a promotional product after them!

Those who receive one of your promotional items will likely be wandering all around the trade-show where others will see them. That will strike up conversations similar to the following:

“Where did you get that awesome T-Shirt? Really? [Your Company] is just giving them away? I’m on my way!”

“Oh darn I lost my pen.. oh how convenient, this booth is giving out [Your Company] pens!”

To prove these outrageous claims, we turned to
Exhibit Surveys, Inc. who did a study that determined that there was a 176% increase in trade-show traffic to a booth that gave out promotional items.

3.) They Stick Around For A Looooooong Time

“How do I still have this thing?”

Conventional advertisements generally run for a set period of time. TV ads might run for a few weeks, billboards for a few months, etc. Promotional products are a unique form of advertising that could potentially continue advertising to new target markets for an unlimited amount of time.

Think about what promotional products generally are: note pads, pens, t-shirts, key chains etc. These items are not large or expensive; instead, they are simply useful. These types of items can easily be used in every day life, making them susceptible to long term exposure.

L.J. Market Research completed yet another study that interviewed random business travelers. These interviews took place at a variety of airports across the country. According to L.J. Market Research, 71% of the participants said they had received a promotional product sometime in the last 12 months.

But it gets better.

Of that group, 33% of those participants had that product on their person!

The number of impressions with traditional advertising stops when the ad stops running on TV or in the paper or wherever. Promotional products never stop collecting impressions because they are constantly in use or being passed from one person to another. The cost per impression using promotional items is drastically less than that of traditional advertising.

Who can argue with more impressions at a lesser cost??

4.) Exponentially Increase Brand Recognition

Repetition, Repetition, Repetition!

Brand recognition requires repeated exposure to the brand name, slogan and logo. Seeing the same thing over and over again is often one of the best ways to remember something and that’s where promotional products come in.

Customers are more likely to remember your company if they have been exposed to it hundreds, even thousands of times. A promotional item has the ability to show off your brand on a daily, hourly and even minute-to-minute basis.

According to Schreber & Associates, 39% of all people who have received a promotional product in the last 6 months can remember the name of the company associated with it.

5.) More Brand Exposure Than Ever Before

Expand Beyond Your View.

Are you getting enough brand exposure with traditional advertising methods?

Promotional products to the rescue!

Promotional items have an uncanny ability to reach an audience far beyond your targeted boundaries. The most obvious examples of how this is accomplished are by using pens and t-shirts.

T-Shirts: These can be viewed as walking, moving, breathing billboards for your company. Promotional t-shirts are often worn to the gym or simply while out on the town exposing themselves to hundreds, even thousands of people each trip.

Note:
T-shirts generally account for 30% of total promotional product sales (Advertising Specialty Institute)

Pens: These change hands at an alarming rate. People are constantly taking notes, jotting down grocery lists or writing entire reports with pens, but most importantly, they’re sharing. This allows your branded pen to reach an astronomical number of demographics during its life cycle.

6.) Promoting A Favorable Image

Psst! Wanna know a secret? I’m awesome!

Brand reputation can sometimes take a lifetime to develop into one that is particularly positive. Why not cut down on that time by using promotional items? 71% of participants in a study done by Louisiana State University could remember the company’s name that gave it to them. You can bet these people also had a favorable impression of the company as well, simply because of their gesture of goodwill.

Promotional items can also be given to employees to reward goals met, accomplishments and even just hard work in general. That particular employee will then, more than likely, continue their hard work at an equal or greater level because of the feeling of appreciation they received because of the gift.

7.) The Gift of Re-Gifting

This was useful to me, now I want to share it with you!

Re-gifting is generally a forbidden practice. The thought of someone passing on a well thought out personal gift to someone else generally promotes blood boiling anger but not in the case of a promotional product. If your promotional product is being passed along, you should be elated!

People share; people share stories, emotions and most importantly, people share stuff. Recipients of promotional items are more than likely going to pass them along to someone else and this is exactly what we should hope for!

The more a promotional item is passed along, the greater total audience it sees, the smaller our cost per impression gets and the bigger our smiles become. It’s a know fact (thanks to the Advertising Specialty Institute) that 62% of those who receive a promotional product will give that item away before throwing it out.

Think of it this way:

1 person is given a promotional product.

That 1 person exposes that product to 100 people.

If you give out 100 promotional items and each of those items was passed around 100 times by its recipients, you will have gained 1,000,000 impressions with just 100 items!

That’s what we in the business call incredibly effective advertising.

8.) Don’t Limit Yourself To Just A Target Audience

More impressions = more business generated.

We’ve all heard, been taught, or thought about a target audience. What we often don’t think about is the possibility that our perfect customer is outside of our current targeting boundaries. That’s where promotional products can come in handy!

Promotional items have no geographic or demographic limitations and because of their mobility, items such as USB drives, t-shirts and pens have the ability to reach a vast number of people you may have never gotten the chance to advertise to.

9.) Sell More, Make More

A simple pen could be the reason for your largest client.

The whole purpose of advertising is to generate revenue for your company. The fantastic thing about promotional products is, that’s what they’re designed to do!

Baylor University did a study that concluded, companies whose sales people utilized promotional products did 22% more business than those sales people who didn’t.

Due to high exposure rates, promotional items create a positive affiliation with your company and can help to generate sales at an alarmingly rapid pace. This means you’re going to be recommended more often than a company who did not use promotional items because of your giving reputation and that’s a great feeling!

Expand Your Company

Seriously what are you waiting for?

You’ve seen the evidence; you’ve seen the examples, now its time for you to take the dive. Promotional products are an extremely effective and efficient form of advertising and they can do wonders for your business.

 

View our catalog of items you can personalize at http://thehbgroup.espwebsite.com/ .