Client Spotlight: Vemma

By | Blog

 

vemma

Every month The HB Group is going to spotlight a client!

This month is Vemma. Vemma is a multi-level marketing company that sells energy drinks, nutritional beverages and weight management products. They are based in Tempe, Arizona.

We did a Q&A with a Recognition Manager. Here is what they had to say about The HB Group!

HB Group: Why did you choose to do business with The HB Group?

Vemma: We needed to developing a fresh, new, innovative approach to recognition.

The HB Group: How was partnering with The HB Group?

Vemma: Our partnership with The HB Group from the very beginning was a collaborative, creative, and a professional journey that resulted in an amazing program. I worked directly with several members of the HBG team through the creative process of a brand new fulfillment website, product packaging, and award manufacturing details. Their IT team developed and successfully integrated with our in-house system to smoothly communicate recognition awards availability and status in real-time. HBG’s manufacturing and printing partnerships allowed Vemma to obtain the highest quality goods at the most economical costs. And to top it off, HBG’s full-service fulfillment process was no-stress/no-worry for Vemma.

The HB Group: Benefits of working with The HB Group?

Vemma: I cannot stress enough the ease at which HB Group is to work with. They get to know you, your company, your brand, and the ultimate goals for the project. They work with you to make it happen on budget, on time, and if/when any hiccups occur, they implement a fix or work-around that makes both parties happy, even at additional cost to themselves. Their main goal is to build strong long-term relationships with companies, through great products and great service, and it shows in everything they do.

 

 

5 Secrets of Businesses That Have Happy Customers

By | Blog
5 Secrets of Businesses That Have Happy Customers

Every day we come across businesses that are arrogant enough to think that simply because they sell a unique product or because they are the biggest player in the market they do not need to treat their customers with utmost respect. Eventually these companies end up losing precious customers. On the other hand, there are businesses that are genuinely unaware of the ways in which customers are to be treated, which means that they fail to take care of their customers appropriately and hence end up losing business. Businesses which fall in the latter category need to make sure that they put into practice some of the most effective customer services techniques, making sure that their customers are always happy in doing business with them.

Value Your Long Term Customers

A business needs to build up a customer base over several years in order to make the operation successful. In order to build up this base, there needs to be a constant stream of new and loyal customers. There are plenty of ways in which you can show your gratitude to the long term customers. One of the most well-known methods of doing so is by giving them certain rewards for which new customers might not qualify. Additionally, you can provide  your loyal customers with even more rewards for referrals that they provide you with in the future, as this encourages them to continue to spread the word about your company. These rewards make your long-term customers feel welcomed and appreciated, which goes a long way in the business world today.

Respect Your Customers’ Time

No customer wants to waste a substantial amount of time in waiting for anything. Whether it is for a table at a restaurant, their turn with the doctor, or their turn for a fitting room, time is money today. You can avoid unhappy customers if you manage your waitlist and reservations with an automated system. Let your customers know up front what the wait time is but then give them the opportunity to leave and still be notified of their turn in line through the use of the system and their smartphone. This gives customers some leeway with the use of their time while ensuring that they do not patronize one of your competitors.

Interact With Your Customers

No customer likes to do business with a faceless, cold and aloof organization that simply goes about its business with clockwork precision. Even if the service is great, there is alwaysthat little something that seems to be missing. This is the reason why there should be meaningful interaction with the customers in order to make them feel that they are indeed dealing with an organization that cares. The best way to accomplish that these days is by having a strong social media presence by way of which the company can interact with customers in a funny and informal way. There are many ways you can do this including the use of valuable content, videos, and images, each of which portray an important message to your customers. Needless to say, such a step can only lead to happier customers who would only be willing to do more business with the company in question.

Diversify the Customer Services Department

Nowadays, people do not always like to get on the phone when they want to reach someone in the customer service department of a company. In addition, more often than not they prefer non-voice options like chat, text, social media or even e-mail. In order to facilitate that, you should ensure that you have the necessary non-voice options in place so that customers never hesitate to get in touch even for the slightest of issues. Whether you provide easy access to contact you on the internet or you offer a 24-7 voicemail system, a robust customer service department will almost certainly lead to a better customer experience.

Create a User Friendly Website

In today’s world, most customers get their information online before shopping in-store. This means that if you do not have a user friendly website, you could be losing a large amount of potential business. In addition, a properly designed website helps customers easily located contact information that allows them to call you to learn more about your company or even to resolve a problem that they are having with your products or services. Overall, a professionally created website helps customers find your company, learn about it, and have a way to easily contact you.

If an organization values its customers but does not know exactly how to go about making them happy, so that they keep coming back then he should adopt the 5 measures listed here.

Keep those customers 🙂 !

-Lisa

10 Ways to Market Your Small Business on a Shoestring Budget

By | Blog

PiggyBank

Advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your business brand front and center.

During an economic downturn, clients, customers, and consumers have less money to spend. This means that when they’re ready to buy, you want your brand to be at the top of their list. Social media is undoubtedly one of the most effective and affordable ways to engage your customers and keep your brand top-of-mind, but it’s not the only way. Here are ten tried and true marketing strategies that can help you market your business on a shoestring budget.

1. Craft an elevator pitch

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch. Research shows the average attention span of an adult is about 6 to 8 seconds. That’s all the time you have to grab someone’s attention. If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

2. Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community? Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message.

3. Collaborate

Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote. You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. (Okay, I had to add a little bit of social media to the mix.) By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

4. Network

I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people. Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

5. Give a speech

A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups. Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

6. Create buzz

Small business owners can accomplish alot without hiring a professional firm. Look for local and major media outlets to pitch your business.

7. Ask for referrals

Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

8. Build relationships

It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by launching an email campaign. Make your communications informative and helpful — something your customers will look forward to receiving. Social media campaigns are another way to keep the communication channel open (and there I go again.)

9. Offer coupons

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base. Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

10. Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.

Do you have another inexpensive, successful marketing tip that has worked for you? Tell us about it below!

 

-Lisa