Skip to main content


Top 5 Ways You Know Summer is Over

By Blog
It’s that time of year, school is already starting up and summer is winding down. Here are the top 5 ways you know the glorious season is summer is halting to a close….


1–All the summer TV shows have ended. I always say, “I don’t watch much television” but I think I’m lying. I’ve been HEAVILY invested in what happens to completely made-up characters and those with their fake lives with reality TV.

summer shows 2015

2–It’s darker. And not just in my mind. The sun lately has been going to bed a little earlier.


3–The kids are tired of each other. When your kids start fighting about how their siblings are breathing too loud, when they’ve played every level of every video game, and when they’re so bored they watch you fold clothes, summer’s over.


4–No enthusiasm. When you say, “Who wants to go on a picnic?!” and you’re greeted with frosty stares and silence, that’s when you know it’s time to shove the kids back into a school classroom. Plus, they’re already planning their Halloween costumes.


Hulk(Halloween costumes at a summer picnic. Not a good sign.)


5–Along with leaves, magazines turn colors. Instead of the “How to Get a Beach Body” article, the cover story is, “How to Make a Halloween Centerpiece.” Nooooo!!!! Shorts and tank tops are stored away as bulky sweaters, jeans and boots get pulled out of closets.


I’m in denial. I’m sure there’s time for one more hike or one more day in the sun (with shorts). I’m like the grasshopper having too much fun to prepare for cold weather. Everywhere I turn, there are back to school backpacks, apple spice air fresheners, and even Halloween costumes.

<Sigh>….so ends another great summer, it’s been a good one! So is the cycle of the seasons!

The Dos and Don’ts of Using Promotional Products for Marketing

By Blog



Have you heard of promotional products and how they can turn your business around?

Now, you might be asking yourself: how can a simple gesture of giving handouts and items help your business? The answer is quite simple. They can help improve your marketing campaigns.

Yes – promotional items can be very effective marketing tools which you can utilize for communicating to your target audience and for brand recognition. In fact, many businesses all over are now using this strategy to increase their success rate and to further enhance their business.

Take note though: although handing out giveaways and free items is a good idea – there are certain things that you will need to take into account. And by doing so, you’ll be able to minimize or even eliminate unnecessary risks – and maximize benefits at the same time.

With that in mind, let’s discuss some of the dos and don’ts of using promotional products for marketing:

The DOs

Put Your Brand Name or Logo in Strategic Locations

Remember that the purpose of marketing is to make people know your company (or business) and what you are offering to them. That same rule goes when using promotional giveaways for marketing.

Print your company name or logo on the items you’re handing out. This is important, as it can help in your branding efforts. As much as possible, place your emblem (or name) on strategic locations, so that more people can actually see it. And the more the people who see your business name, the better will it be for your campaigns.

Offer Quality Items

In order for this marketing method to work, you will need to give people items that they can actually use. Don’t invest in cheap, low quality products, as it might not give out the right message for your intended audience. When you give out quality items, you are actually telling your audience that what you are offering (or selling) is of high-quality as well.

Of course, this does not mean that you should spend an unreasonable amount of money on your handouts. Promotional products such as pens, pencils, post-its, USBs, umbrellas and etc. aren’t really expensive items – but you’ll be surprised at how effective they can be.

Have Various Options

Chances are – your business will have various segments that you will need to reach out to separately. Being so, it would be handy if you had different types of products to offer to them. If possible, invest on products for women, men, teens, seniors – or whatever group that you will need to focus on.

The DON’Ts

Don’t Be Cheap

Consider promotional products as a worthwhile investment. If you are able to give out the right set of products to the right people – then the better the results will be.

So, don’t make price your only consideration. As much as possible, find products that may not really be that cheap – but are actually usable, interesting and will help spread good word about your business.

Don’t Forget to Do Your Market Research

Market research will always be important in your marketing efforts – whatever the method may be. After all, it is only when you are able to study and understand your audience that you’ll be able to connect with them.

In other words, you need to determine which products will be most viable for your market. Find out what your potential clients would like to receive and find ways to give them those products. Once you make this possible, then you can expect more people to appreciate the gesture – ultimately helping you reach your goals in the end.

Don’t Be Political

If you have particular religious or political views and beliefs (and are planning to apply them in the products you’re handing out) – please don’t. Otherwise, you run the risk of alienating particular genders, groups, ethnicities or segments in your target audience – thereby defeating the purpose of your marketing campaigns. To be safe, only use promotional products that are “neutral” – and usable as well.

Happy Marketing! 🙂